All-Bound Sprint Marketing

MARKETING AGILITY AND

CONTROLLED GROWTH WITH

"ALL-BOUND SPRINT MARKETING"

The "3 FOR 3 FOR 30" Principle

When you attract a prospect with digital communications of any form (eMails, Newsletters, Social Media, etc.) you have 3 seconds, to get 3 minutes, to get 30 minutes.

In 3 seconds, you have to educate your prospect as to ...

• Who you are
• What you are about
• What's in it for them

In 3 minutes, you have to further educate them and solicit a call-to-action. This could be things such as ...

• Sign up for our Webinar
• View our 3-5 minute video
• Claim your a gift card

... all of which are designed to get them to accept a 30 minute meeting, etc.

In today’s post television age, it is a requirement to…

• Conduct integrated marketing campaigns (more than one touch method) to make it work
• Provide solid, thought leadership content that immediately grabs their interest
• Create "calls to action"

Two next-step options ...

1. I would like to give you a $30 Amazon gift card* for 30 minutes of your time to discuss what’s working and what’s not working with marketing and sales efforts (email john.young@overquotanow.com)
2. Watch my 5 minute video at the bottom of this communication

A final thought. Not every campaign is successful, but when you find a message that resonates with your prospects, KEEP using it while you continue to experiment and find that next big message! If I didn’t get your solid attention with this post, I will keep trying. More to come.

* The Gift Card offer is limited to company executives.