Friday, April 11, 2014

All-Bound Sprint Marketing

MARKETING AGILITY AND
CONTROLLED GROWTH WITH
"ALL-BOUND SPRINT MARKETING"

The "3 FOR 3 FOR 30" Principle

When you attract a prospect with digital communications of any form (eMails, Newsletters, Social Media, etc.) you have 3 seconds, to get 3 minutes, to get 30 minutes.

In 3 seconds, you have to educate your prospect as to ...

  • Who you are
  • What you are about
  • What's in it for them
In 3 minutes, you have to further educate them and solicit a call-to-action. This could be things such as ...
  • Sign up for our Webinar
  • View our 3-5 minute video
  • Claim your a gift card
... all of which are designed to get them to accept a 30 minute meeting, etc.

In today’s post television age, it is a requirement to…

  • Conduct integrated marketing campaigns (more than one touch method) to make it work
  • Provide solid, thought leadership content that immediately grabs their interest
  • Create "calls to action"

Two next-step options ...

  1. I would like to give you a $30 Amazon gift card* for 30 minutes of your time to discuss what’s working and what’s not working with marketing and sales efforts (email john.young@overquotanow.com)
  2. Watch my 5 minute video at the bottom of this communication

A final thought. Not every campaign is successful, but when you find a message that resonates with your prospects, KEEP using it while you continue to experiment and find that next big message! If I didn’t get your solid attention with this post, I will keep trying. More to come.





* The Gift Card offer is limited to company executives.

3 4 3 4 30 Principle

GROW WITH
http://www.overquotanow.com
"SPRINT MARKETING"

"3 FOR 3 FOR 30"
Principle

When YOU SEND a visitor to any web page,
YOU have 3 seconds,
to get 3 minutes,
... to get 30 minutes.

MAKE YOUR MESSAGE
****LASER-FOCUSED****
HIT IT HARD!
[no cutesy speak]

In 3 seconds, tell your VISITOR ...

What is this?
What is this about?
What's in it for me?

FACT: 90% of SMB marketing generalists
send YOUR online prospects to a home page.

>>>>> WRONG! <<<<<
Stop doing this.
Instead, start thinking like this
START WINNING


http://youtu.be/vfkFHlG_zhk

So, IN 3 SECONDS ...

This is about SELLING.
This is about YOU SELLING BETTER in a Post Television Age.
This is about YOU making MORE MONEY, EASIER,
MAKING YOUR BUSINESS EVEN MORE VALUABLE,
MAKING YOU EVEN MORE MONEY!
... ALL WITH LESS EFFORT and MORE FREE TIME.

ACTION PLAN
Improve Your Sales Results!
Learn how the OverQuota dial-adjusted sales and marketing machine for the SMB market
empowers you and your team to harness Solution Selling and win more reliably in the internet age.
email: jeff.chapman@overquotanow.com

Watch my 5 minute video and email jeff.chapman@overquotanow.com
to learn how I can put a custom-made dial-adjusted sales tuner to work for you!